Let’s see if I can help…
I’m Sabina, a content writer and communications specialist with experience across the B2B tech and cybersecurity space.
From liaising directly with your clients to produce compelling case studies that showcase your product’s benefits, to creating informative whitepapers that generate leads, I offer results-driven content tailored to your needs.
A few things about me:
Since April 2021, I have been managing content and communications for Stratio, a B2B SaaS company.
I am responsible for the management of Stratio’s content strategy, and I produce copy for the company’s blog, social media, email marketing and content for campaign initiatives.
I work closely with the Sales and Customer Success teams to create and maintain up-to-date sales collaterals and case studies, as well as demo scripts, webinars, and client presentations.
Additionally, I oversee all aspects of communications, including developing Stratio’s messaging framework and brand voice. I am also in charge of managing our PR agency, ensuring alignment with our communication goals and maintaining a consistent brand presence in the media.
Prior to joining Stratio, I worked as an account manager for Eskenzi PR, a public relations and marketing agency specialised in cybersecurity and tech.
At Eskenzi PR, I managed clients in the cybersecurity, AI, privacy and FinTech space.I wrote longform articles and news commentary for publication in trade and national news outlets.
I was also responsible for drafting press releases, blog articles, case studies, and podcast episodes, as well as conceiving and conducting surveys and “content audits” to identify newsworthy angles to present my client’s work.
As an account manager, I was in charge of developing and executing PR strategies aligned with my clients’ business objectives.
While at Eskenzi PR, I also edited and led the rebranding of the cybersecurity news website
IT Security Guru.
The IT Security Guru is a cybersecurity news outlet. I coordinated the rebranding and the optimisation of the website and more than doubled its unique monthly visitors, which are now around 20,000.
I was also responsible for identifying news stories, distribute assignments to the editorial team, SEO optimisation, and manage the creation of affiliated content.
The outlet counts over 17,000 Twitter followers and 4,000 newsletter subscribers.
I write about music for Act Cool Records, non-profit arts organisation helping underground musicians promote their work.
I have a personal Social Media project with 100k+ followers on Instagram and 85k+ on TikTok
Act Cool Records is a non-profit arts organisation and record label that I co-founded in 2021. We offer promotional services for underground artists, which include the recording of live sessions, albums, and more.
During album launches I am in charge of writing press releases and any promotional text, such as the artist’s bio and description on streaming platforms. I also conduct interviews for the label’s website.
In 2022, I launched an “edutainment” social media project that has now accumulated a substantial following. The running of the accounts involves writing and performing the content, staying on top of trends and popular topics and monitoring the engagement of each post.
I also manage relations with third-party advertisers, as well as incoming collaboration requests. I have worked with a number of brands, and have created short videos for an Italian national TV programme.